This week saw the release of a new Joel Osteen book (and if you don’t know who Osteen is, Google is your friend), entitled “Become a Better You: 7 Keys to Improving Your Life Every Day,” which normally wouldn’t even interest me in the slightest. Actually, it still doesn’t interest me in the slightest; I have no fondness for Osteen, nor do I feel much in the way of antipathy for his preaching and ministry. He is, in my humble opinion, one of the most overrated evangelists I know of.
What is remarkable about the release of this book are some comments that I ran into about the book itself, although criticism of Osteen’s writings and general ideology is certainly unsurprising given his popularity and pre-eminence as a Christian figure in society. If we Christians are going to nitpick over something, high-profile seems to be the first place to start.
No, what is remarkable is what these comments say not about Osteen’s new book but about one aspect of the Christian sub-culture: Christian bookstores.